Performance Marketing Manager

Koinly is one of the fastest-growing crypto tax platforms, trusted by hundreds of thousands of investors across the UK, Australia, Canada, and the United States. Crypto users do not convert like typical SaaS audiences: they are skeptical of ads, live in Discord and Telegram, have wallet addresses rather than email addresses, and have strong opinions about which tools they trust. This role is for a performance marketer who understands this audience because they are part of it, and who can run rigorous paid acquisition and affiliate programs while thinking creatively about how to reach crypto-native users. Mission: own Koinly's paid acquisition, affiliate program, and cross-channel campaign coordination end-to-end. Team: Marketing. Reports to: Head of Marketing. Location: Remote, Europe only. Employment type: full-time contractor (B2B). Experience level: 5+ years.

• Own and scale paid acquisition end-to-end. Google Ads is the current backbone, but identifying and validating new channels (crypto communities, niche placements, contextual integrations) is a core part of the job.
• Build and manage the performance marketing playbook: channel mix, budget allocation, bidding strategy, and campaign structure.
• Design and run integrated campaigns across paid, email, social, and content, tied to key moments like tax season across markets (US, UK, AU, CA, EU). Manage budgets responsibly, scaling what works and cutting what does not, anchored to ROI.
• Own the affiliate program from recruitment and onboarding through commission structure, performance monitoring, and fraud detection. Identify high-value affiliates, negotiate terms, and grow relationships, working closely with Partnerships on warm intros.
• Write and iterate on ad copy, develop landing page briefs, and direct creative assets. Run structured experiments across copy, creative, audience segmentation, and landing page experience.
• Build dashboards and reporting frameworks that make ROI visible and actionable, going beyond platform-reported ROAS to cohort analysis, incrementality, and understanding the gap between what Google reports and what is actually happening in the funnel.

• 5 to 8 years in performance marketing or paid acquisition, ideally in B2C SaaS.
• Native-level English, written and spoken. You will write copy, communicate async across time zones, and represent the brand in written form.
• Genuine familiarity with the crypto space. You have marketed in crypto, fintech, or a similarly complex regulated space, have a track record reaching developer/trader/technically-minded audiences, or are simply one of them (active DeFi participation and on-chain activity).
• Strong command of Google Ads with a track record of scaling paid budgets with measurable ROI, plus creative channel thinking (identifying and testing non-obvious acquisition opportunities).
• Strong data analysis skills: SQL proficiency, the ability to build reports and run funnel analysis, and to interrogate numbers rather than just read dashboards.
• Ability to write compelling ad copy and direct creative production, even without a dedicated creative team, and comfort operating autonomously in a remote, async environment.
• Bonus: affiliate program management experience, experience with seasonal demand businesses (tax, travel, education, retail), familiarity with attribution modelling and multi-channel reporting, and a technical automation mindset (Google Ads scripts, automated reporting, or AI tools to scale workflow).

Koinly is hiring a Senior Performance Marketing Manager to own paid acquisition, affiliate programme management, and cross-channel campaign coordination end-to-end. This is a fully remote role open to candidates based in Europe.

As Senior Performance Marketing Manager you'll set the strategy, run the experiments, and be accountable for outcomes across performance marketing.

What you'll do

What Koinly is looking for

Perks