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Published onJune 17, 2026
Head of Global Product Marketing
••Taipei, Taiwan
Job Description
Binance, the world's largest cryptocurrency exchange by trading volume, is seeking a Head of Global Product Marketing to lead product marketing strategy across all Binance products from its Taipei headquarters.
Responsibilities
- Define and execute global product marketing strategy across Binance's product portfolio
- Lead cross-functional product launches, campaigns, and go-to-market plans
- Own product positioning, messaging, and competitive analysis
- Collaborate with product, business, and regional marketing teams globally
- Build and lead the global product marketing team
What we are looking for
- 8+ years of product marketing experience, with leadership background
- Crypto or fintech industry experience required
- Proven track record of managing global product launches
- Strong cross-functional collaboration and communication skills
Keywords: marketing, product marketing, leadership, binance, crypto, strategy
Binance
📍 GlobalVisit Company WebsiteBinance is a leading global blockchain ecosystem and cryptocurrency exchange, operating one of the largest digital-asset trading platforms with a broad suite of products spanning trading, custody, and customer support across global markets.
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