Business Development Manager (Institutional)
Job Description
Yelay is hiring a revenue-focused institutional BD manager who arrives with an existing pipeline of institutional allocators and can start closing immediately. The role owns institutional business development end-to-end against capital deployment and TVL/AUM KPIs for Yelay's live yield infrastructure product.
Responsibilities
- Activate an existing network of institutional allocators and work that pipeline
- Lead deals from first conversation to allocation, navigating diligence, legal and IC cycles
- Work with Operations and Product to sharpen positioning from live client feedback
- Hit capital deployment and TVL/AUM KPIs
What we are looking for
- Existing network of institutional allocators (asset managers, family offices, fintech platforms, DAO treasuries)
- Ability to qualify, pitch and close independently
- Track record of converting relationships into signed deals
- Experience selling financial or tech infrastructure to buy-side institutions
- Credible understanding of DeFi, yield strategies or structured products for crypto-native and TradFi audiences
Additional Information
Explicitly not a brand-awareness or cold-outreach role; the product is live with funding and paying clients. Candidates whose value is origination from zero are not a fit.
Perks and Benefits
- Competitive base salary
- Performance-linked upside tied to TVL/AUM growth and capital raised
Keywords: Institutional BD, DeFi, Yield Strategies, Structured Products, Enterprise Sales
Yelay
📍 RemoteVisit Company WebsiteYelay is a DeFi yield infrastructure layer that gives institutions and individuals access to structured DeFi and RWA yield strategies through modular vaults and APIs. It serves asset managers, fintech platforms, and crypto-native institutions with a live, revenue-generating product.
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