Head of Global Product Marketing Headline
Job Description
Binance is hiring a Head of Global Product Marketing to lead go-to-market strategy for its suite of products across exchange, Web3, and institutional offerings. Based in Taipei, you will drive product positioning, launch strategies, and user education campaigns for one of the world's most-used crypto platforms.
Responsibilities
- Develop and execute global product marketing strategies for Binance's core and emerging products
- Lead product launch planning and cross-channel go-to-market execution
- Define product positioning, messaging frameworks, and competitive differentiation
- Partner with product, growth, and regional marketing teams on campaign alignment
- Manage and mentor a global product marketing team across multiple markets
What we are looking for
- 8+ years of product marketing experience, with 3+ years in a leadership role
- Background in fintech, crypto, or consumer internet products
- Proven experience leading global product launches and go-to-market campaigns
- Strong understanding of crypto markets and user behavior across different geographies
- Excellent communication skills in English; additional languages a strong plus
Additional Information
Binance is the world's largest cryptocurrency exchange by trading volume, with hundreds of millions of users across 180+ countries. This executive marketing role based in Taipei offers the chance to shape how a global crypto platform communicates its products to the world.
Keywords: Product Marketing, Marketing, Crypto, Blockchain, Executive, Global
Binance
📍 GlobalVisit Company WebsiteBinance is a leading global blockchain ecosystem and cryptocurrency exchange, operating one of the largest digital-asset trading platforms with a broad suite of products spanning trading, custody, and customer support across global markets.
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